Serving Christmas guests freezer food would once have been considered a major faux-pas among discerning middle-class hosts.
But now a new wave of upmarket frozen food appears to be winning over those who feel guilty over the huge amount of fresh food they buy which ends up being throw in the bin.
Shops have developed frozen versions of dishes adored by foodies such as gourmet king prawns, sweet potato chips and quinoa in recent months and they are flying off the shelves, according to a report by the Grocer.
Frozen food maker Young's "Gastro" range sold nearly ￡10 million of food alone, it said.
As well as appealing to slightly more sophisticated taste buds, luxury frozen food may also help families reduce food waste, as unlike fresh food it does not go off within days.
Government figures recently showed the average household throws ￡700 of food in the bin every year, with the festive season particularly bad for waste levels.
Unilever research found the equivalent of over 4 million Christmas dinners were wasted with an estimated 17.2 million Brussels sprouts, 11.9 million carrots and 11.3 million roast potatoes ending up on the bin this Christmas.
Iceland is a major driver behind the upmarket frozen food trend, the report said, as the store has undergone an image overhaul in a bid to rival Aldi and Lidl by becoming the next middle-class bargain haven.
In October a number of Iceland meals gained accreditation by the prestigious Craft Guild of Chefs after poaching Waitrose's Head Chef Neil Nugent’s relationship with the Guild, as he was previously a member.
Dishes awarded the sought-after mark include its Luxury Uncooked Canadian Lobster Tails (220g), En Papillote Sea Bass Fillets (310g), and a Luxury Rack of Lamb (500g).
In addition Iceland's mince pies also beat 24 other brands including luxury offerings from Harrods and Selfridges as the best available this year according to Good Housekeeping magazine.
Yvonne Adam, marketing director at Young's Seafood told The Grocer: "While there is some switching to chilled fish, frozen fish is outperforming frozen food in general. There is significant growth in some categories of frozen fish as more and more people look to frozen, or trade up, for value and quality. "